Who we are
Premier CPG Brokerage in the Western U.S.
Paramount Sales Group provides dedicated sales representation services to market leaders of consumer packaged goods. Our combination of experience, passion, and focus drives sustainable growth for our clients across the retail landscape.
What makes us Boutique
We intentionally work with a select number of brands. This allows us to invest more deeply in each partnership and build strong relationships that last for decades.
Client focused representation
Our goal is to bring brand plans to life in a way that drives sales, while always keeping long-term account profitability at the forefront.
Experience you can trust
Our decades of experience in the industry gives us the ability to grow brands rapidly, while maintaining profitability
Paramount Sales Group is proudly owned and operated by the Riffle family, whose roots in the CPG sales brokerage industry date back to the 1930s. While the CPG landscape has evolved dramatically over the decades, our mission has remained the same: to help our clients grow their businesses through trusted partnerships, industry expertise, and hands-on support.
We work closely with our clients to develop and execute strategies that drive sales and build lasting success. By leveraging our deep relationships and knowledge of retailers, wholesalers, and distributors throughout our markets, we provide the insight and guidance our clients need to navigate the industry and maximize their opportunities.
Our Services
Full-service retail representation for CPG brands, from the first buyer meeting through promotional review.
Headquarter sales
Buyer presentations, authorizations, and new-item setup with grocery, convenience, and wholesale decision-makers.
Retail execution
Shelf, displays, resets, and store-level follow-through so authorized items actually show up and sell.
Account management
Promotions, pricing, claims and deductions, and clear reporting so the brand stays profitable after the win.
Industries
Grocery
Conventional and independent grocers.
Convenience
C-store and wholesale channels where snacks, confection, HBC and center-store CPG move fast.
Specialty Retailers & Distributors
Specialty retailers and distributors that don't fit the conventional mold, which include discount retailers and bulk/rebagger distributors
How we work
The simple method behind our success
01
Discovery and retail readiness
Understand the brand, pack, price, and target accounts, and check packaging, costing, and category fit before we go to market.
02
Sell-in
Present to buyers, secure authorizations, and set the item up.
03
Launch
First orders, shelf placement, and in-store follow-through.
04
Growth
Promotions, secondary placement, new doors, and ongoing reporting.
